Market Entry Support

» New markets - new thinking. |Policy strategies for innovative products and services

A successful market entry does not only require an excellent product or service - the target market must also provide the necessary legal framework.

The health sector, for example, has been confronted with this requirement for decades. With rapid technological development and digitization, this political-regulatory dimension is increasingly coming to the fore also in the IT and mobility sector, as in agriculture and many other sectors.

The individual demands of our clients here are versatile: Starting with the support through the approval procedures for locally limited pilot projects, the leading through the labyrinths of technical investigations of the federal authorities, up to the initiation of new laws, because existing legal acts do not cover the new technologies.  

The integration of new business models into the regulatory context requires a high degree of creativity and mental flexibility. The joy of working with innovators and innovations, their translation into the political arena with the aim of a quick and successful market launch - all this spurs CONCILIUS on every day.

How do we proceed?

analysis

  • Initial analysis of the opportunities and challenges in the political and legislative context on the basis of publicly accessible sources and personal discussions with decision-makers ("Political Due Diligence")
  • First regulatory classification and definition of decision-making processes and structures
  • Evaluation of opportunities and risks of the business model by a team of experts with decades of experience

strategy

  • Translation of the client's business objectives into the “language of politics”
  • Development of political solution strategies and argumentation papers
  • Design of a dynamic target plan including a time frame, individual measures and the decision matrix
  • If applicable: support in the selection of test areas for pilot projects

activation

  • Sparring partner: project support through continuous guidance to the client
  • Implementation of individual measures, e.g. submission of applications, placement of position papers, participation in hearings, individual discussions with decision-makers, organization of political information events, involvement of third parties such as associations, etc.
  • Reviewing and adapting the lobbying strategy to current developments

References & Successes

Autonomous |Mobility

Challenge: Timely market entry with a previously unregulated product

Procedure:

  • Political context analysis and selection of a suitable pilot test area
  • Coordination and implementation of all meetings with the responsible authorities at city and state level, the BMVI and other authorities
  • Processing and submission of official applications
  • Coordination of service providers (insurance companies, testing institutes)

Success: Approval of a pilot project and preparation of a regulation for a nationwide roll-out

Product approval |in X-ray technology

Challenge: Due to a lack of regulation, our client's innovative product may initially not be sold in Germany

Procedure:

  • Analysis of existing regulation
  • Development of possible political solutions and argumentation strategies
  • Individual discussions and diverse information formats for decision-makers in the relevant ministries of the federal government and the Länder with a special focus on the federal and Länder working group
  • Coordination of media work and involvement of associations

Success: Due to the amendment of the X-ray regulation, the product receives approval in Germany

Market entry promoted |through public fiscal measures

Challenge: Flanking the market launch of a product innovation with a federal tax package

Procedure:

  • Analysis of the political environment and strategic planning
  • Drafting the key points for the most promising tax package and accompanying the negotiations
  • Individual discussions and information formats for decision-makers from the governing parties, the Bundestag committees concerned, the Länder and federal ministries
  • Involvement and coordination of other interest groups such as associations

Success: Broad public support for market entry through the adoption of a new federal tax package


Added value

Expert analysis of framework conditions, opportunities and challenges


Regulatory facilitation of market entry at all federal levels


Minimization of risks


Gentle use of resources through acceleration


Scaling of the target market through public support and promotion


Legislation & |Regulation

Enabling and securing
business models

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Business-to-Administration

The public sector
as a business partner

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Market Entry |Support

Creating new markets
for innovations

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Large-Scale Projects & |Infrastructure

Settlements and infrastructure projects –
analysis, approval, consensus

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Funding |Consultancy

Identification and realization
of funding opportunities

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Intelligence & |Monitoring

Research and analysis
of information

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