Associations & Interest Organisations

With the Capital City Partner scheme, your association gains a strong presence in Berlin’s political sphere. You establish a professional point of contact in the capital, keep track of key political developments and demonstrate to your members that their interests are being effectively represented even without your own office in Berlin.

• Representative office address in Berlin
• Receipt and forwarding of your association’s post
• Telephone service
• Use of meeting rooms by arrangement
• Regular general CONCILIUS association briefing
• Concise overview of key political developments
• Invitations to selected CONCILIUS networking events
• Free initial grant assessment by our partner, The Funding Team
• A general review of your member companies’ sector-specific projects to identify 

If the initial assessment indicates a concrete potential for funding, further review and support with the application can be arranged separately with The Funding Team.

Academy & Advisory complements the services provided by the Capital Partner: we monitor developments relevant to your association, assess political opportunities and risks, and provide you with a framework for action, both operationally and in terms of argumentation.

The CONCILIUS Association Academy also strengthens the political and communicative confidence of the management, the executive board and specialist managers.

• A dedicated contact at CONCILIUS
• Tailored monitoring of relevant political issues and legislative processes
• Political context, research and analysis
• Regular strategic consultation for senior management and the board
• Access to the CONCILIUS Association Academy
• ractical training sessions, workshops and coaching for political discussions and interviews, as well as public appearances

The Association Academy enables all key levels of the organisation to communicate effectively.

Possible formats range from stakeholder discussions and consultation briefings, through political communication and messaging training, to crisis communication, camera training and interview training. Individual training sessions and coaching sessions can also be booked at any time, independently of the package.

The Public Affairs Partner package encompasses the services provided by the Capital Partner and Academy & Advisory.

Here, CONCILIUS takes on a more active role in representing your political interests. Together, we develop a robust strategy, gain access to the relevant decision-making processes, and effectively communicate your association’s positions to politicians and public authorities.

• Development of an overall strategy: political objectives, positioning and tactics, with effective lines of argument
• Stakeholder mapping, as well as establishing and maintaining relevant political contacts
• Monitoring legislative and decision-making processes
• Preparing for and supporting political discussions, hearings and meetings
• Drafting position papers and statements
• Issues management and crisis communication
• Building strategic alliances and enhancing political visibility.

Your association contributes the specialist expertise and perspectives of its members. CONCILIUS translates these into an operational strategy, structures the approach and ensures that your concerns reach the right audiences.

Challenge: Low collection rates, along with myths and prejudices surrounding waste separation in private households and its impact on the environment

Approach

• Formation of a temporary industrial alliance across the value chain
• Analysis of the political context, strategy and selection of instruments
• Design, coordination and delivery of an interactive educational theatre programme for families on the topic of proper waste sorting. Organisation of all performance venues with the involvement of all member companies. Waste sorting for the whole family outside 20 discount stores in 20 cities across Germany, in collaboration with local waste management advisers
•  Mobilising regional and national coverage in print, radio and television, as well as sharing content on the member companies’ social media channels
• Actively and directly correcting myths and errors in the media and on social media
• Development of a series of educational videos for nurseries and junior universities
• Information packs sent to the relevant authorities at city and state level, the Federal Ministry and its subordinate agencies

Success: Nationwide roll-out with high levels of political participation and visibility (a reach of more than 8 million in traditional media alone within 14 days)

Challenge: An annual competitive disadvantage of EUR 60–80 million for metal packaging in Germany’s dual system
Vorgehen.

Approach

• Development of a white paper based on an expert report to explain the complex context – including images of steel production and the transition to hydrogen, an account of the advantages of steel as a circular product, and the disadvantages arising from unfair pricing in Germany’s dual system: loss of market share for cans as a crisis-resistant packaging format
• Distribution to federal committees for economic affairs and the environment
• Direct discussions at specialist level with the responsible federal ministries for the environment and economic affairs, and the State Chancellery
• Direct consultations with ministers, state secretaries and members of the Bundestag in their constituencies
• Parliamentary information events in Berlin with members of the Bundestag, rapporteurs, industry experts, academics, and ministerial and administrative officials
• Media work, including interviews in trade magazines and explanatory videos on YouTube
• Appearance before the Environment Committee as an expert voice

Success: Widespread awareness of the issue and of the need to eliminate the distortion of competition in one of the forthcoming amendments to the Packaging Implementation Act (VerpackDG).

Director Public Affairs
Head of the Berlin Office

carpenterconcilius.com